A New Authoritative Glossary for the Streaming Industry

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Solving challenges in any industry requires an agreed-upon lexicon. If there isn’t agreement on the terms and meanings which define the problems, it makes it significantly more challenging to solve them.

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Services (Content Consumption)

On-Demand Programming

On-Demand Programming, in the context of content consumption, is video content that is being consumed by the viewer, where the viewer has control of the viewing timeline, i.e. the programming is scheduled by the viewer themselves, i.e. the viewer decides when to watch what program. Examples include an IPTV VOD portal or OTT On Demand application where the user selects what to watch and when to watch it. On-Demand Programming can contain both Live Content (e.g. a sports game delayed using a recording of the live event, see Live Content) and Non-Live Content (e.g., movie, e.g. show, see Non-Live Content).

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This glossary is developed and maintained by the Streaming Video Alliance Industry Resources Committee. If you have questions about the glossary or the Alliance, you can contact the organization.